13 On the topic of promotional activities
spring,
Air Jordan 2013 Online Shop, Guowanchunjie Lantern Festival, after the Lantern Festival, '38', the next is 'Mother, Father's Day,' and so on. . . . . . One to the festive period, all businesses will show their skills, carrying out so-called 'theme', but how many people understand what is really 'theme' mean? I believe there are a lot of people do not actually understand its true meaning, and turn an ordinary promotional activities with a specific understanding of the contents of themed events I believe that a successful 'theme promotions' will contain two purposes, corporate senior managers want to improve brand awareness through promotions, brand strategy, enhance corporate profitability; and general sales staff want to improve sales through promotions, the annual sales mission to return more money and upgrade individual posts chips;
I talked about in the previous chapters, general promotional activities usually contain three categories, namely bundling, special redemption and outdoor promotions. These types of promotional activities is really just the theme of promotional activities in one aspect, a real theme promotional package must cover the following:
a clear theme
l let consumers interested in the topic
your goal is to allow consumers to take out a wallet, let your sales rise, so you have to know what consumers want, and willing to participate in your activities. Often it was the 'consumption' and 'sales' is equivalent, in fact,
08好莱坞暑期档电影大盘点, in actual operation, these are two different concepts. 'Consumption' of the subject is the customer, and 'sales' in many cases is just wishful thinking businesses, so it is important to let the consumer part of a truly interesting promotional theme is 'consumption', consumers are willing to 'consumption', and in consumption process, find fun, laid the foundation or inspire new consumer enthusiasm,
Welcome to buy the cheap jordan shoes at discount price online sale. Many retro jordans for sale, rather than selling the business to rack their brains trying to accomplish for the next consumer. When the customer is finished consumer behavior, your sales also reached a natural Recall that 'customers do not need expensive things, but need to take advantage of,' so promotional content appears in the subject matter is none other promotion of good, but also with gifts Well, you must allow consumers to think it is 'good value for money, will be useful' to do so l promotional themes have to be consistent with the brand positioning
businesses often see their anniversary with a number of years, carrying out so-called 'truth back' or 'active participation' and to be named themed events and other activities, in fact, you may wish to think about it, how many businesses in this community, you do not have Consumers do not care about you a little, but not leave your people's happiness index will drop at the end. As more people have nothing to do with the activities, he does not seem to be happy to participate, the modern man, had not 'get together' habit, unless closely with their vital interests will go haphazard. Therefore, a good theme promotional activities must be concerned with consumer affairs, perhaps, 'health', 'beautiful face', but there must be a real novelty, fun, practical, etc.;'s a good The theme promotions must also be unified with their brand positioning,
007系列电影介绍, brand selectively highlight their characteristics or business purposes l promotional theme for interested media reports willing to join
if you have a certain theme activities social significance that can attract the eyes of the media, then the media coverage is actually a soft advertising, has made a positive effect of advertising, product advertising unmatched; Here the meaning of 'social significance' is not Government must be mechanically oriented, the best can be related as 'safe', 'green', 'carbon' and public behavior, or 'inspirational ahead', 'help orphans Fucan', in a socially responsible while enhancing enterprise reputation and brand awareness. Of course, such activities must not engage in fraud,
1项目之探索与实践, people's eyes are sharp, self-deception, then will outweigh Second, the appropriate way to interpret the theme
1, simple and creative rules of the game
Once you have the right theme must consider its interpretation of the way, we often see a lot of pharmacies at every turn is to pull a red banner hanging in front of the shop,
09年最受关注国产汽车品牌排行榜, making it flaunt what themes promotion, but in fact make the customer feel that no words Find words; therefore find an interesting game rules are an important part of the theme of promotion. The rules of the game can not be too complicated, so that consumers must understand and be able to effectively implement a short time. Promotion Act allows the chain, but not too complex,
Air Jordan 2013 Online Shop, can be divided into levels of promotion, but you can not let time faults, if consumers can not finish the promotion process at the same time, tend not to spend additional time to care such activities. Thus, a simple game rules creative content typically includes three large:
l Management (owner) need to focus on content:
competitors contest: Learn competitor information, the purpose of effectively combating opponents budget and expectations through the activities to achieve: whether to prepare a sufficient budget? First assess whether the balance of pay and benefits? Want to get advertising effect, when short-term or want to pay advertising costs increase sales? For long-term returns is to think on the spot or gain?
price system and brand-building: whether the brand's pricing system would have a significant impact? After a big promotion, consumers will remember your let, promotional theme is to make consumers feel that businesses in none other, rather than reflect the 'real value' of goods. Whether the brand-building activities to help? Promotions should be consistent with the theme and effectively extend the product life cycle,
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activities controllability: the operation must be simple theme of the event,
12年义务教育, finishing with the practical operation of the operator's compliance program in favor of consumption habits: consumers can easily perceive, and there is a certain degree of operating skills for consumers to 'crack' In an emergency substitute for more affordable solution: a hundred percent successful themed events can not be guaranteed, if you have a backup plan, operational barriers to resolve regional differences that may arise in the event of an accident or emergency situation when you performed a substitute, to reduce the probability of failure and business l basis for cooperation partners:
regardless of which type of promotional activities,
Air Jordan 2013 For Sale, are inseparable from the upstream vendor support, and therefore also the subject of a consensus on the basis of the success of promotional activities and business partners. The principle of mutual benefit, let your suppliers know that he gains in this theme activities, you can get the greatest support promotional activities theme product quality, packaging and price, affecting the effectiveness of promotional activities:
product base: Subject promotional product composition must be attractive, the quality is very good, and definitely not in the upstream suppliers for handling poop or expired product line of proprietary products: Promotional Products is best 'special products',
Hot Air Jordans For Sale Free Shipping Online, that is prepared specifically for this activity products, is not equivalent to long-term product, and can be distinguished from the specifications on the packaging capacity, and therefore need the support price upstream suppliers techniques: Promotional products must be to make the customer feel 'value for money' things, but do not let the 'sale price' to the long-term impact of the product; therefore weighty 'picture-filled' is a good choice.
