20+,Oakley Outlet, even 10 years ago (though the last time I rented a game was like 2002) I could rent a video game, hell I think my local grocery store still does it,Oakley Military Glasses, for $2 or $3 for one to three days depending on the year. The pricing structure should be similar at at $1 a day or at worst $2 for one day and small reductions for following days and it would be a nice added bonus if the money spent would going to actually buying the game off the PS Store if you chose to as counter intuitive and unrealistic as it may be.
Aside from there still being better options like GameFly Sony needs to be aggressive in the pricing and as the PS3 makes it way towards irrelevancy (okay,Oakley Sunglasses Outlet, it's already pretty much there) and the price of most of its games drop and do so faster and faster (guess that could be applied to most of the last generation and continue in this one) they need to be on the ball to keep the prices in line even though they or publishers really care that much as the PS Store/XBLM continue to be sold at a higher price than physical copies at retail months after release.