1.4 billion Chinese sports marketing era
this sport bumper year in 2010, from the Winter Olympics, the World Cup to the Asian Games, the sport continues to verify the heat continues beyond history, but also the attention economy the most extreme performance. As a technology leader in China's Internet leader, Netease, one of the four major portals in the summit organized the first Internet Sports Marketing Awards, consisting of a strong lineup of professional jury, selected the outstanding performance over the past year and individual sports marketing case in recognition, awards, including the World Cup in South Africa Marketing Award, the annual prize of sports marketing scenario, annual sports marketing man, etc.,05教育心理学摘录及说明1, which sponsored the first World Cup of Chinese enterprises, including Yingli Group companies won five World Cup Best Sports Marketing Award Samsung Electronics, JDB, 361 degrees, Snow Beer, Unilever, Li Ning, Anta, Vantage and other companies have also reaped annual sports awards and other major awards marketing case China Times sports events and brand marketing really came , becoming one of the hot discussion guests. At present, although the sport is gaining in popularity, the domestic construction of stadiums hardware very well, but most concentrated in institutions or Sports Authority, folk movement is still relatively small. Beijing Key Road Sports Consulting Ltd. CEO Zhang analysis, such as the status quo, 'so that foreign investors do feel just mining people for a long time, and finally gold also dig it out.' Another angle that matches the other hand, sports marketing, he believes should be noted that a central 'one center and two basic points' that corporate interests will be seen as a corporate sponsor of integrated marketing value chain process, the results are turned into brand equity,007系列电影介绍, rather than exposure. And only a 'marketing value chain integration' as the center, in order to allow investors, distributors, manufacturers and consumers all participate, and transcend language and culture, to obtain a high degree of recognition, 'This is the sport that can effectively integrate the value chain.' . The so-called 'two basic points', one of the sport to have insight, must really dig the sport touched hearts content; second is marketing ideas, for example, Chinese characters put Yingli is a manifestation of the Yangtze provider focused on the World Cup Dean Xiang Bing published 'Chinese enterprises new business model' speech from Chinese enterprises themselves,Jordan Retro Shoes, in-depth analysis of the range of issues involved in global competition, costs and prices depend on the decision of such tactics is difficult to appear great in China commercial organizations, sports marketing naturally become weak foundation he believes the four standard sports marketing success include: strategic sports marketing strategy with business development should be consistent; sports marketing resources to keep corporate resources to match; sports marketing resources keep a consistent corporate brand tonality; sports marketing to reflect the greatest value, to show sports marketing resources for more local businesses, more importantly, about the 'turning point in the direction of sports marketing,' How to break through the advertising model marketing, and turn to the cause-and corporate responsibility, perhaps through a combination of innovative marketing and new media, which means that not only will be seen as a means of sporting events, and more differentiated performance. So,mille-isles.ca/encrypt.asp?, to borrow a world-class event, quickly enhance their visibility to the world economy and the global sports arena, Samsung Electronics vice president of public relations at the right Gui Yin theme 'Youth Sports Marketing' in his speech said that the youth should be a sports marketing core target population, 'from social life to cultural trends, youth all play a dominant role. them with a new way to quickly change the existing rules and traditions' Currently, Samsung is through the 16th Asian Games and Guangzhou young friends to establish important contacts. They found an association between the deep fit, there is an important common values ​​among youth and sports, namely the courage to challenge the spirit, they often regard as a sports superstar idol. Samsung has begun to use a variety of sports marketing tools and resources, contact and communication with young people, including as a global partner sponsorship of the 2008 Beijing Olympic Games, the organization 'Samsung Vancouver Olympics experience group' selection activities,2009年度中国汽车市场发展变化趋势分析上, 'because we know that we and teenagers with the same kind of spirit, so help sporting events and stars, we can engage in dialogue with them,1项目体育成绩评定的实践研究, listen to their voices, and create more opportunities to communicate with each other. 'Meanwhile, Samsung in the development of youth sports marketing programs are fully taken into account three main factors, the first activity with Samsung's core values ​​are consistent; Second, the activities are built on the basis of full understanding of youth; Third, there are youth activities are real feelings. To reach a consensus over three areas, will determine the success and targeted youth sporting events strategy, marketing strategy also makes these sports Samsung's brand remain young - regardless of any sporting event in this process, we must find challenges inherent in sporting events, find one of the young factors, these factors will undoubtedly share the majority of young people in today's global market where every sport are striving to become the dominant market,women air jordans is the your best choice,10大苏州特色小吃, in any public might stay more than a few second place, people will still be bombing the screen in a variety of sports activities in the office lobby and elevators, shopping malls, subway cars,argenteuil.qc.ca/global.asp?, taxis and even the rear window bar bathroom mirror, you can always glimpse of soccer advertising,Cheap Jordans, all U.S. players wearing Adidas jerseys in shooting, sports advertising and marketing can work independently in all areas,www.jacabook.it/shop.asp?, the 1.4 billion Chinese market is waiting for more top events organized, corporate vision and investment.