007 commercially successful movie mystery
Chapter IV perception and understanding of advertising (advertising planning - Practices and Case) Case placement begins: 007 film medium and small business success mystery
Review 007 movies traversed 48 years of history behind the film embodies the perfect combination of entertainment and commerce, the role of product placement credit. 'Casino Royale,' 'Quantum of Solace' is a series of films in Part 21, 22, 007, the Chinese audience,08年教育学强化班网络班讲义八, especially after 80 viewers to its impressive two more strong business atmosphere, the use of product placement is the consummate . Unlike usually ultra-sophisticated, ultra-realistic espionage equipment different from the past 007 Bond movies with the whole body, from 'Casino Royale' began, James Bond has been a fundamental change in the equipment - for the community. Apart from our familiar BMW seven series, Omega watches, Buoni suits and other luxury goods, as well as Sony Ericsson mobile phones, Sony VAIO laptops, BRAVIA LCD TVs and Cyber ​​Shot digital cameras, film new, popular high-tech products naturally Bond and Bond girl leads to a section of a thrilling yet pleasing storyline.
huge box office
007 series of films made obvious success, but this is just one of our attention. In fact, the 007 series of films in the entertainment, while skillfully conducted jointly interact with business smoothly and partners to promote their own products and image, which staged a dramatic wealth feast field.
Four years ago, as was the latest 007 blockbuster, 'Casino Royale' since the November 2006 release,05教育心理学摘录及说明1, the global box office receipts up to $ 540 million,brownsburgchatham.ca/images.asp?, this remarkable achievement to make the film a 21 007 series of films most grossing one. 007 had the highest box office film was 2002 release of 'Die Another Day', the global box office revenue of $ 431 million. It is reported that 'Casino Royale' by the end of 2006 after the release in China, accounting for 2007 from Valentine's Day to New Year's 'prime time.' According to unofficial statistics, the total number of viewers watched 007 films up to 20 million passengers, which is on the earth every 3-4 people have ever seen a James Bond movie! According to incomplete statistics, in the 48 years between 22 007 movie has brought nearly 60 billion dollars in revenue for the producers. As the oldest English movie videos, 007 series of films in the 1990s,07073王朝霸域网页游戏官网, after entering the accelerated 'printing' speed, a film frequently is 3,4 billion dollars at the box office.
With 007 films popular, in addition to all sorts of box office derivatives are also emerging, such as novels, comic books, television, games, toys, etc., to build a chain of 'value chain' system, thus forming 007 series Chinese people often likened to a 'cash cow' type of huge wealth chain. Only props auction, for example, 007 movie props greatly sought after by fans of the auction, becoming the first highlight of wealth creation. 2001, London has hosted a 007 movie props auction, a total of 21 films from more than 250 props to be auctioned. The first of a Bond girl Ursula Anders bikini worn by a very high-profile, results in 4.1125 ten thousand pounds deal. Highest price was 1995 movie 'Golden Eye', the plays James Bond Pierce Brosnan was driving a 1965 production of the classic car ... - Aston Martin DB5 coupe nearly £ 157,05年超女刘莹拍A片啊,000 deal. In addition,Air Jordan 2013 Online Shop, 007 books,cantondegore.qc.ca/quest.asp?, online games, toys, collections, etc., but also earn windfall profits.
when the audience in the comfort of the cinema to watch attentively 007 series of films, the movie is often a variety of brands such as Omega has just appeared, BMW and other less attention. However, with a variety of brands and continue to interact with the plot appeared, the audience will unconsciously deepened understanding of the brand image and memory, and the thrills them with the James Bond of the heritage, upscale superior quality together. In the 007 series of films, we can find a number of similar cases, which have in common is that the well-known brands of commercial information is magic implantation (when we are in between 'corrosion' and 'infiltration' of these two words I do not know Which one better this time with 'implants' the word came into being!). They encroaching mind of the audience, the film became 007 an integral part of the plot. This brand of business information and entertainment products closely, regardless of your marketing communication in the form of my already familiar to domestic audiences (especially through this year's Spring Festival!), Whose official name is 'product placement.'
known brands choose 007 series of films as the placement of the carrier, is undoubtedly very wise. In today's information overload, the audience will often intentionally filter some of the advertising information. When the designer and movies, the Internet and other interactive media appeared, the business information and entertainment content combined in one, the audience will be able to receive these natural selection and advertising information, resulting in good spread effect, which is the brand implants 'magic' effects. At the same time, the implant also has a brand 'irreplaceable' features. When the 007 series of films in theaters, they can insert advertising in titles; in television when, in the corner of the TV screen TV station logo can be added as well as part-sponsored corporate logo. But no one can drive the movie 007 Aston Martin or BMW (BMW), wearing Omega watches, drinking champagne Bo Langjie replace any or just a mediocre brands. In the 007 series of films, the well-known brand placement uncommon, the following points are only a few outstanding representative for your reference and reference.
first appearance of the 'BMW horse' - BMW. 007 James Bond series film's car has been a 'BMW' car, which has become one of the film's almost a given type. BMW's excellent performance in the 007 series of films not only cleverly combined with the story, but we can see a lot of movie plot is designed for high performance BMW vehicles specially designed, very perfectly demonstrates the power of BMW cars and advanced machinery, tech electronics, making BMW noble and technical excellence are the perfect combination. Especially the 007 series of films,06省先进体育教研组交流材料发言稿生活体育 快乐体育, one of the 'Golden Eye' for the BMW Z3 successfully made a big ad. BMW's multiple Z sports car, 750iL and other vehicles, motorcycles and even repeated in Bond's play it cool when most need help to help him busy, of course, BMW also swept through the successful implementation of the Global 007 brand appreciation. Many fans think that watching the movie 007, suave James Bond is driving a BMW car to go save the world, so he is yearning for BMW cars produced, soft spot. Data show that the brand makes the 007 series BMW films produced $ 1.2 billion of commercial premium. (See Figure 41)
Figure 41 'BMW horse' - BMW and 007 (Pierce Brosnan ornaments)
second is the 'holy table' - Omega. First collaboration Omega watches and 007 films in 1995 film 'Golden Eye' in the subsequent 'Tomorrow Never Dies' (1997), 'Doomsday Crisis' (1999), 'Die Another Day' (2002) 'Casino Royale' ( 2006), the two sides have maintained good relations of cooperation. James Bond in the film wearing the Omega Seamaster is synonymous with 'adventurous' and 'handsome', and with the 007's ethos is very consistent. Omega sophisticated manufacturing technology, strong feature set and elegant design all manifestations of Omega watches extraordinary technical and artistic content, making it served 007 favorites. Over the years, the success of the aid the spread of the Omega 007, apart from the Swiss second, third watch camp, almost equal to the first-class watches camp. (See Figure 3)
third is the 'King of Kings firearms' - Walther. In the 007 movie, Bond omnipotent often wearing a Walther PPK 7.65mm. And this habit lasted for decades, through 10 to films. There is no doubt that in the movie, Walther usurp the attention of the audience, but in reality in business, Walther has repeatedly staged its marketing myth. (See Figure 42)
Figure 42 'table saints' - Omega, 'firearms King of Kings' - Walther and 007 (Daniel Craig ornaments)
fourth is suit top brands - Buoni suit. Buoni is a national treasure suits from Italy, yields little to dilute expensive, its market price of about three dollars a 1000-10000, more than 50 countries around the world president or head of state is often used to greet guests to wear it or a state visit. Although expensive for the top brand Buoni suit, but with the spread of 007 series of films, but also a sensible move. Such as Bond in the film a lot of action, the general behind the suit collar is often easy to tilt, while wearing a suit Buoni make any difficult moves, the collar will not Alice; either seawater or muddy, starched fabric does not wrinkle. Thus, the 007 movie undoubtedly done a very good suit Buoni advertising. (See Figure 43)
particularly worth mentioning is the largest automobile manufacturers in the benefit of 007 is known to be the Aston Martin. In the previous film, the number of times it appears the most, and most of the core of the plot throughout the whole movie. As in 2006 release of 'Casino Royale', the Aston Martin car again promoted to 007. It can be said that this year,Air Jordan 2013 Online Shop, Aston Martin is by virtue of 007 movies to enhance the brand for their turnaround.
goes without saying that the producers and therefore lucrative. Such as 2006's 'Casino Royale', marketing, publicity expenses by 50% from the movie product placement, 50% from commercial partners advertising. Anyway, if you want to take advantage of James Bond's image in the movie, you have to pay!
007 video series is called film history strongest vitality, the most successful film series agents. In October 1962 the first 007 film,mille-isles.ca/encrypt.asp?, 'Dr. No' release has been 48 years of history. Interestingly, although it was just born in the Year of the Tiger, but 20 failed in China before the release,Cheap Jordan Retro Shoes For Sale, did not let the Chinese people felt earlier James Bond that 'tiger' image. Year of the Tiger in 2010, but also the 007 movie 'Black Snow', China and the world, there are many really looking forward to the 007's. 48 years, enthusiastic audience really not on it. 'Entertainment and commercial interpenetration' irresponsible remarks, nor is it a 'product placement' and brooding. In contrast, the Year of the Tiger Spring Festival may not so lucky, why not? The organizers deserve our serious reflection.