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Media 101.Email News ArchivesNFL Players Inc. Signs New Licensees to Access Mobile, Digital and Co-branded Platforms May 23rd, 2015 at 6:35 PM
By Rich Monroe
| The Players Inc. (NFLPI), the licensing and marketing arm of the Players Association, announced seven new licensing agreements that further expand its presence in growing licensing areas such as mobile and digital product and collegiate co-branded merchandise.
Among the new NFLPI licensees are Team Spirit Store, Identity Games, NeonMob, Freaker USA,http://medyamagazine.com/wp-feed.php?nike-air-max-enfant-c-585.html, Fan Health Network, Just Be Friends and Zapexa.
The licensing news comes on the heels of NFLPI announcing the for the 2015 fiscal year that comprised all officially licensed products sold by more than 80 NFLPI licensees via online and traditional retail outlets, and with overall sales exceeding $1.4 billion during the year.
quarterback retained the No. 1 ranking for a second consecutive year on the Top 50 Player Sales List for the fiscal year 2015,http://www.stokesthompson.com.au/wp-feed.php?swiss-rolex/oyster-perpetual.html, based on total overall sales of all officially licensed products from March 1,http://villainkeri.com/wp-walker.php?Atlanta_Falcons_Merchandise, 2014, through February 28,http://www.jocko.dk/sidebar.php?adidas-fodboldstovler, 2015.
Highlighting the first deal brokered by NFLPI collegiate licensing agency, the Brandr Group, Team Spirit Store will feature players and their colleges in an array of products including posters, coloring books, calendars and greeting cards.
The Grand Prize Winner of the NFLPI Playmakers Challenge,http://neopianroyalty.com/wp-xml.php?everton/tottenham/premier-league/, game creator Identity Games will launch the players licensed edition of Find It , a contained adventure game that features brightly colored, educational hidden objects for kids to find including player images,http://www.katalogportali.com/wp-searches.php?camisetas-futbol-irlanda-20132014-casa-p-5455.html, footballs, signatures and numbers.
NeonMob, a marketplace for artists to publish original collections of digital multimedia artwork, will now offer digitally created,http://www.nidelv-hestesenter.no/back-compat.php?Portugal-Hjemme-Drakt-VM-2014-Nani-R%25C3%25B8d-Nyeste, original art collections of players for collecting and trading.
Freaker USA will produce their patented collection of player-identified Freaker knit beverage insulators and new Freaker Feet socks.
Fan Health Network, a mobile app that enables fans to improve their health and wellness through challenges hosted by players and other athletes. Founded by former player Robert Smith, and featuring greats Cris Carter and Eddie George, this NFLPI licensed app is available for download in the iTunes App Store and Google Play Store.
Just Be Friends, makers of player-branded virtual merchandise including player avatars, trivia packs and videos will be available as part of the Just Be Friends-branded and team-branded Junior Kids Club apps. The app will consist of a virtual world containing a range of activities and online games for users.
Zapexa will develop and distribute player-branded emoticons,http://www.sjtotal.dk/fantversion.php?, images, themes, screensavers, stickers and avatars via digital platforms and messaging apps.
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