We're seeing investment bankers and financiers looking to these new crops as the next thing to be a part of. This flow of capital back into agriculture is very positive, he says.
As a fourth-generation wheat farmer, Foss had grown tired of watching his healthy grains becoming processed, sugary breakfast cereals. With the help of a Nuffield scholarship, Foss travelled the world researching alternatives and stumbled on chia.
Grown in small quantities in southern America and virtually unheard of globally,http://onestopkidspartyshop.com.au/fantversion.php?training/minikick.aspx, the unique nutritional benefits of the seed sparked Foss' interest and he began to research the possibilities for northern Australia.
One of the main reasons the global food industry hadn't embraced chia was because it was rain-fed,http://cspain.dk/wp-rss.php?group.php?id=781, which made it highly volatile. The growing potential in the irrigated Ord Valley was much more stable,http://klassiksportwagen.de/layout-styles.php?, Foss says.
With his first successful crop,http://www.showbusinessreport.com/wp-rdf.php?JORDI-ALBA-Pelipaita-Barcelona-2013-2014-Koti, Foss established The Chia Co in 2003. The next challenge was selling it.
It took between four to five years of solid marketing to crack into the global market. Domestically,http://www.saspilot.no/phpinfo.php?adidas-fotballdrakt-fc-chelsea-diego-costa-19-langermet-bortedrakt-2014-2015-v-995.html, we focused on educating naturopaths and food coaches on the health benefits of chia as the richest combined source of omega 3 and protein of any plant, Foss says.
There were times, Foss says, that he thought it was crazy and the risks too great.
A breakthrough came in 2009 when Bakers Delight launched a chia loaf with chia sourced from Foss' growers in the Ord.
The leap of faith has paid off: The Chia Co exports chia to 36 countries and has offices in New York,http://www.door6.co.uk/fantversion.php?support, London and Melbourne.
A key to growth,http://www.sjtotal.dk/settings.php?la-pena/vedtaegter, says Foss, has been the three-pronged strategy of chia sold as bagged consumer product, as ingredients to companies,http://www.jurtech.dk/sidebar.php?profiler/andres-iniesta/, and, more recently, in the Chia Pod : a ready to eat serve of chia seeds, fruit and coconut milk.
Tapping into the healthy fast-food market, 1 million Chia Pods were sold in 90 days after launching in the Whole Foods Market in the US, while in Australia, 10 million Chia Pods were sold through Woolworths and Coles in 12 months.
Woolworths head of trading Scott Davidson says that dashboard dining options like the Chia Pod has moved chia from niche to mainstream.
Chia and quinoa took off at around the same time, but what chia has done with the pod and chia shots has latched the convenience trend onto the health trend and it's got a lot more recognition,http://limgclub.com/wp-plugins.php?fodtoj/hypervenom/hypervenom-phelon-ic-neymar-sko-herre, Davidson says.
We began stocking it in the health food aisle three to four years ago but it's now found in the bread, cereal and chiller aisles as well, he says.
Davidson says health foods are experiencing incredible growth .
The Woolworths organics category is growing at 50 per cent and only servicing 60 per cent of product demand.
Looking to the US market where consumers are turning increasingly to health food chains, Davidson says the trend is moving less to price and more to health .
Tasmanian quinoa farmer Lauran Damen​ says health goes hand in hand with buying local.
Buying local means you know what you are getting; it is traceable and the certification body is clear and transparent,http://hellenicstudiescsus.com/wp-searches.php?teams/a/ael/buy-ael-shirts-t1354.html, says Damen,http://www.tricor-verpackungen.de/wp-rss.php?teamsport/nike-academy-14-trainings-top-weiss-f100.html, who founded Kindred Organic farm seven years ago.
Pointing to the dubious organic label on some southern American-sourced quinoa,http://www.virtusleadership.com/wp-title.php??piaget-collection, Damen says that despite being more expensive, they are struggling to keep up with demand for Australian-grown quinoa.
Organic farming is not easy but we like the challenge of growing quinoa on a commercial scale to supply the market with a clean, healthy and nutritional complete food, Damen says.相关的主题文章：


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