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TOPIC: 007系列电影帝国背后的品牌营销野心

007系列电影帝国背后的品牌营销野心 10 years 9 months ago #9075

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Brand marketing ambitions behind the 007 series of films Empire
3 from 28, 'Golden Five Years: 007 Film Design Exhibition' world tour landed in Shanghai. Including clothing, product design,Welcome to our Cheap Jordan Retro Shoes Online Shop we offer air jordan shoes jordan 2013 nike basketball shoes at big discount sale high quality and free shipping visit Sale for more details on the sale., automotive, small equipment, special effects,007系列电影介绍, visual design, exotic scenes including 589 (group) movie props and other exhibits, and lead people to a comprehensive review of '007' through 50 years of film history by the American Hollywood MGM Films produced movie series '007' worthy of the legendary history of world cinema. Since 1962, the first 'Dr. No' was born, until 2012 the latest release of a 'big break canopy Murder', '007' series of films through 50 years, launched a total of 23. Exciting story, either codenamed 6 007 Bond suave, wise and brave, beautiful Bond girl who scene, eye-catching, equally admired, as well as the film's luxury cars, costumes, high technology and equipment,03教育观察1, worldwide exotic scenery. Since last year, all over the world to commemorate the '007' fiftieth anniversary of a wave after wave. Right now, the three-year 'golden five years: 007 Film Design Exhibition' world tour are extending their reach to China. As early as two months before launch, had set off a frenzy of ticket audiences in China compared to the movie itself,07年秋学期尧塘小学体育, this exhibition is clearly more concerned about the film in the past half-century to lead the fashion trend. Among them, the costumes can be a big mainline, who told James. Bond film history known as the most stylish male characters wearing it, 6 Renbang De dress history in 23 films in 50 years, and people around the world devoted to the letter of a man dressed in a textbook. Either from a famous London SeanConnery wearing suits custom-designed for his division AnthonySinclair two button single row of the dress, it will be laying the Bond dress tone, anyway, after the development on Bond elegant dress sense, gentleman The total does not disappoint. As in 1995, 'Golden Eye',Jordan Retro Shoes, Bond dressed by the senior men manufacturer Rome Brioni (politicians and royal Queen tailor) tailored clothing,03教育观察, both elegant and stylish, while maintaining the hand-British Savile Row making tradition, but with a more lightweight, stylish fabrics. In 2008, 'Quantum of Solace', Bond's clothing by the establishment of its own brand name fashion designer Tom. Ford surgeon,Air Jordan 2013 Online Shop, dress style is simple, but actually by pure hand, looks like a part of you naturally have their own. The exhibition also will '007' classic attraction - a clean sweep of high-tech equipment, such as in 1963, 'From Russia with Love' boots with a switchblade, the first of its kind movie show opened 007 high-tech intelligence apparatus; appear in 1974 'Golden Gun Man' golden gun, made up of many small parts assembled: a 15
lecture entitled 'Dynamic Bond' exhibit inventory
National Automobile Museum in Britain organized from the '007' series of films appeared in total 50 luxury cars, was the 1964 'Goldfinger' appeared in 1964 production Aston. Martin DB5 sports car, annual 1937 Rolls-Royce Phantom, had appeared in 1977, 'Spy Who Loved Me' in the spirit S1 Lotus sports car,www.jacabook.it/shop.asp?, had appeared in 1983, 'Octopussy' in the Jets, in 1997, 'Tomorrow empire 'that appears in the BMW 750iL ...... England eyeing Christie's auction house' 007 'series of films in the classic props auction organization, the world's largest collection of Hollywood movies auction company - the company aimed at the historical archives' 007 'series of films posters Organizations auction; Los Angeles Motion Picture Arts and Sciences, that Oscar organizers to review a musical evening in the 007 series of films classical music ......
'' 007 'series of films from the time maintained for half a century, proved its success in business and it has become a gold mine movies today who said do not shoot,' 007 ', and there are a bunch of people you are anxious to keep this thing really difficult to stop. breadth of business, it's pushing a lot of cars, watches, apparel, resort sales and marketing for many years and is a long-term brand brought upgrade which is filmmaker Lumiere, bioMerieux period unthinkable situation. 'filmmaker Oriental Xiao said. A movie sequel more, they become family. If you have a movie sequel, indicating its commercial success. Despite the spread of such a famous show business, 'a sequel is never a good director,' and, in fact, no shortage of the hugely popular film series of classic, because only when a movie box office reputation and flying, pieces just will build on the progress to maximize its effectiveness. IMDB (currently the world's largest Internet Movie Database) top250 represent the highest evaluation of global fans. Rounding out the top 10 ranked in the film, accounted for half of the movie series, 'The Godfather,' 'The Godfather 2', 'golden Bad and the Ugly,' 'Batman: The Dark Knight,' 'Lord of the Rings', which visible position in the series of films in movie history. One study reported Cass Business School in the UK shows that for the film industry, investment sequel than reinvent the wheel produced a similar movie safer, and more able to make a profit. Part of the reason is that the sequel has been the cornerstone of the success of the initial episodes, which means the investment risk faced by smaller, more often in the future issue, lower marketing costs, in theory, be able to better control costs. It was also from a psychological point of view that people are more willing to see their favorite characters and learn to start a new adventure Thus,Air Jordan 2013 For Sale, we see a Hollywood film series has become the number one business, '007' series, 'Lord of the Rings' series, 'Batman' series, 'Star Wars' series,New Retro Jordans Shoes 2014 Store, 'Indiana Jones' series, 'Alien' series, 'Terminator' series, 'The Matrix' series, 'Star Trek' series, 'Sin City' series, ' Jaws 'series,' Back to the Future 'series,' Die Hard 'series,' The Bourne Identity 'series,' Saw 'series,' Transformers 'series,' The Exorcist 'series,' Frankenstein 'series,' Iron Man 'series,' Rocky 'series,' Pirates of the Caribbean 'series,' Harry Potter 'series, the' Twilight 'series ......
recent years, the Chinese film sequel also keen to catch the bus. 'Painted Skin', 'people in the embarrassing way', 'Ip Man,' 'Tai Chi', 'Puff', 'Overheard' and other Chinese films have switched into the '2' era. There is news, 'Overheard 3', 'The Painted 3', 'Ip Man 3' etc in the pipeline; Zhang Ziyi following the 'perfect' after 'very lucky', directed by Tsui Hark's 'Detective Dee prequel', also Do not think Hollywood sequels are merely a sequel to the series of films and bars, their ambition is to make the movie actually go through to fulfill the industrial chain, create a brand, to maximize peripheral activation of the movie industry. '007' series of films is the movie industry's highest brand value in the illustration. 50 years ago, '007,' the actor, director and even screen technology parameters are constant changes, but you will still chase '007', just because it's called '007' - not even MGM authentic '007' - For example, Stephen parody genuine '007' and '007 domestic', 'Forbidden City Cop 008' or spoof genuine '007' and 'Austin Powers' series. Positive aura all the time threatening the sequel, the audience for the sequel often have abnormal demanding expectations. Only when the sequel has taken on the basis of no small positive steps, the audience will be emotionally, even standing still, the audience could still showing disappointment. Thus 'The Godfather 2' in following the 'Godfather' of three Academy Awards clinch again six hours after Jin is so valuable. Compared to 'The Godfather,' 'The Godfather 2' has a much larger story structure, such as contains two different times, two-lane one-way parallel narrative to replace the narrative. As also a sequel, also lost a sequel. You can become a positive inexhaustible gold mine, while a fall in the sequel to the series of films also abound. Stallone starred in the action movie 'First Blood' was first released in 1982, once all the rage, the result of a continued adjourned, finally planted in the 2008's 'Rambo 4.' Old-fashioned movie plot, still talking Myanmar save that point thing, the main character played by Sylvester Stallone Rambo old, a person can not complete the work, had to pull a bunch of mercenaries to help, bloody eyeballs become Bo means, the film is filled with a lot of red dye, limbs broken, headshot, body burst, burst intestine, many audience shouted 'disgusting.' 1987's 'Jaws 4' to 'Jaws' movies dragged under the water, and the following year it 'Razzies' entangled on, respectively, the worst winning visual effects, the worst actor nomination, Worst Screenplay nomination, as the box office, and even in 1975 the first $ 470 million at the box office is not a fraction of that, only $ 50 million. Many film companies Toupai very sloppy sequel, is seeking short-term market returns,2007年教育大事记, the result is a lot of sequels, but unworthy sequel to the successful film series, the brand may be more important to maintain brand building ratio. The first '007' success is purely accidental. It was born in 1962, coincides with the downturn in the U.S. film market, then in order to find a breakthrough, MGM responded to this proposal: British spy 007 as the prototype, shooting a feature film on a global issue. Do not want to, that is, the film nearly $ 60 million at the box office hit amazing miracle. Follow-up '007' may be much caution, in order to maintain the brand, in the script, actors, art work, scene selection and other aspects are interested in writing a front, while continuing to draw new blood, without destroying its own brand temperament basis. This series of films can be divided into three categories: one category is set with a continuation of the positive story on the comparable series, 'Lord of the Rings,' 'Harry Potter,' 'Twilight,' mused so; a class is focused on looking at the positive foreshadowing complicate the issue, lingering, such as 'Pirates of the Caribbean,' 'Spider-Man', 'The Mummy'; There is a class like '007,' 'Mission Impossible,' 'Die Hard' This , there is no necessary link between the episodes, the interpretation of thousands of variations on the same theme, showing the same strain of the overall style, the story logic. This last category is often the most viable series of films, most likely a continued adjourned, the seemingly never-ending phase quasi this model, not far away from success. But in fact, choose series movie theme is lot of thought, and have to stand up again and again the new wine room. '007' have become successful business model, oriental dawn think it meet at least two such conditions. One of its themes is very broad audience, '007 so full of cultural tradition, and tradition into foreign countries on behalf of the best interests of the United Kingdom is the highest human interests and sometimes even sportsman spy, ran all over the world a beautiful place, swords guns gongs big things children while still serious, very romantic to engage with objects - such a story will make from 'Transformers' to 'Roman Holiday' audiences are met, but also give leave from plays to a commercial promotion enough to shoot film series of maneuvers to dodge wherever he goes, and, according to post-modern theory, in today's global commercialization, advertising era, you attract 70% of the audience is to attract 90% of the audience. ' Second, the times, '' 007 'never miss a new global trend - no matter is in the car, weapons, clothing, or in the trend of the world's political, military, economic,' he believes a successful series appears movie needs a stable environment and professional heritage, 'You see,' 007 'took a number of countries, the number of topics, many involving ethnic and religious spheres, a commercial production team did not impossible.'
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