BOSTON (CBS) Reusable shopping bags are considered one of the easiest ways to be environmentally conscious. One shopper at the Market Basket in Waltham told us that is why she uses these bags.
Indeed, Harvard Business School professor Uma Karmarkar found our shopping habits change when we use these bags. Surprisingly however, it has nothing to do with being earth friendly.
“On the trips where people brought their bags, they seemed more likely to buy organic,camisetas del madrid 2015,” explained Karmarkar.
While that might make some sense, Karmarkar’s other finding was a bit unusual.
“They were also more likely to put an indulgence in their basket,comprar la camiseta del real madrid 2013, and we defined indulgence as cookies, ice cream, and potato chips,” said Karmarkar.
Karmarkar believes this ties into previous research about behavior known as the “Licensing Effect”,camiseta entrenamiento atletico de madrid 2013.
“When you do something good in one domain,tienda de camisetas de futbol en madrid, you potentially,camiseta brasil voleibol, unconsciously are more likely to indulge in another one,” she said.
Shoppers we spoke to told us they were not surprised to hear that people do this internal negotiation,camiseta de arquero chelsea.
“If you are doing a good thing then maybe you should take care of yourself as well . . . treat yourself to something,camiseta union espa?ola 1994,” said one shopper.
Another woman agreed,editar camisetas de futbol del barcelona. “I think it makes perfect sense,la camiseta del real madrid es blanca se puede manchar. We always want to reward ourselves when we do something that we think is extra,numeros de la camiseta de holanda.”
Still, Karmarkar was a little surprised by this application of this theory. Usually a reward is directly linked to an action, such as eating a dessert because you exercised earlier in the day.
There is no real link between environmentally conscious behavior and these high calorie rewards,camiseta seleccion francia 2013.
One possible conclusion is people end up feeling pretty virtuous about saving the planet.
“You do something good for society in the morning, and you might be a little more likely to have an extra donut in the afternoon,camiseta del borussia dortmund 2013 reus,” added Karmarkar.相关的主题文章：


http://web.cthmis.cn/zthgb/guestbook.asp

http://www.lzwenlian.com/bbs/forum.php?mod=viewthread&tid=2185176&fromuid=139336

http://hunhomes.com/forum.php?mod=viewthread&tid=257305&fromuid=11272

http://archive.2ch-ranking.net/hp/1306489752.html

http://www.zgcsjr.com/bbs/forum.php?mod=viewthread&tid=3083824&fromuid=421201