In October, , an experimental mall project created by San Francisco’s Westfield Labs at Westfield San Francisco Centre, along with Forest City. On May 28, the first group of companies is scheduled to set up shop in Bespoke’s demonstration spaces near the mall’s storied Level 4 dome.
Bespoke is a tech-focused trifecta of co-working space, event venue and demonstration space, which will allow companies and consumers to test new products among the mall’s 200 traditional retailers.
With a mission of linking the digital shopper with the physical world,bayern trikot 2014 ab wann, Westfield Labs has recruited high-profile e-tailers experimenting with a so-called “brick and mortar” presence,bayer leverkusen trikot 2013, as well as emerging startups hungry to test products on mall customers.
In the past couple months, Bespoke has hosted events such as a discussion with , and welcomed some fash-tech companies into its co-working space behind closed doors. But May 29-31 will be the first time most shoppers will experience the full effects of Bespoke’s appeal as “shopping mall-meets-petri dish.”
As Westfield Corp.’s chief digital officer Kevin McKenzie sees it,borussia dortmund trikot karstadt, this chance to view and test new products benefits both the consumer and the retailer. “It’s an exciting place to see what you might be reading about,schalke trikot loom, as it showcases exciting new things in tech — and shows they aren’t just happening at Apple or Samsung.” For the retailer,schalke 4 trikot, he says,barcelona kindertrikot, it helps make the transition from online to offline frictionless, in addition to letting larger brands test new environments.
In addition to smaller demonstration areas that allow brands to open up temporary shops in the mall, a 3,000-square-foot “white box” space allows for more long-term pop-ups. The first resident will be the five designers of the isco,bayern trikot 14 15 g��nstig, which will be showcasing new product lines and using retail analytics from RetailNext.
Other tenants include:
Indiegogo. The crowdfunding platform will display current products seeking fundraising and past success stories,dortmund gina trikot, as well as working with co-working residents on the fundraising process.
Angry Birds. Launching to the public for the first time,griechenland trikot nike kaufen, Rovio Entertainment Ltd. will demo its Angry Birds virtual reality experience.
Product Hunt. Its first physical presence will offer some of the company’s favorite products for testing.
StyleLend. The will open a photo booth that lets users photograph and post items for rent on its new app.
Shoes of Prey. The ,g��nstig deutschland trikot 2014, normally seen only in Nordstrom,real madrid trikot champions league, will demo its shoe customization service and showcase samples and the manufacturing process.
OMsignal. Featuring athletic apparel that measures the wearer’s biometric data, it will demonstrate and sell its products using athletes on treadmills.
Bow Drape. The women’s brand will demonstrate its customizable, on-demand products.
Although the initial interest in Bespoke is encouraging,schalke trikot boateng, McKenzie says that his greatest fear going forward is the unknown. “We are doing things never done. Risk goes with the unknown, but we are doing it.”
The first participants will be demonstrating in Bespoke in Westfield San Francisco Centre May 29-31, with the longest residents staying through June.
Maghan McDowell is a San Francisco Chronicle staff writer. E-mail:相关的主题文章：


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