"It's a tough question because for different labels and different rightsholders it's going to be a different answer. What we find is effective is utilising YouTube to send people to Spotify or or whatever it might be, to increase revenue across all platforms."
How does YouTube get away with not paying out royalties? "There's an inequality in the marketplace where we have a piece of the legislative framework called safe harbour", explains Mulligan. Safe harbour rules are designed to give legal protection to companies such as,http://villainkeri.com/wp-title.php?695-dame-wm-2015/714-sydkorea, for example,http://www.qldzoo.com/wp-plugins.php?futbol/AK2494/real-h-jsy-wc, Internet service providers in case their users do something dodgy using the service they provide. YouTube claims it's covered by this law because the service is only a conduit for people to post content. As a result,http://michaelzeki.com/sidebar.php?647-landsholdstrojer/690-ukraine, says Mulligan,http://www.laverdadapostolica.com/rss.php?tag/jalkapallokengat-f50-messi/, "YouTube has got a far bigger catalogue than any other music service will ever have under the current framework, and it does so because it doesn't have to license it on a work-by-work basis."
YouTube's owner Google stands by this argument, aided by,https://www.mywebdoctor.co.uk/wp-title.php?category/ferrari/, in Eric McKay's words, "the biggest,http://www.turadioshalom.com/magico/wp-xml.php?aston-villa-c-10_44.html, scariest lawyers you've ever met." But Mulligan believes Google is exploiting the law. "Safe harbour was designed to protect people from having users misusing their service. It wasn't designed for big companies to make loads of money out if it."
He believes YouTube's excuses for not paying out royalties don't hold up to scrutiny. "YouTube's argument is that 'we don't know what's going on in our network, so therefore we can't be treated like everyone else.' The strange thing is,http://electricvibesstore.com/wp-searches.php?Football/FootballFicheJoueur23041.html, if something like beheadings or child porn appear they can get rid of it really quickly,http://catamarcainfo.com/wp-searches.php?author/posidonia/, so YouTube has a proven ability to find content on its network. They've chosen not to find music content on their network."
McKay argues that,http://www.beder-traedrejeri.dk/xml.php?Spanien, "YouTube will just go and do it [offer music to viewers],http://michaelzeki.com/wp-theme.php?Barcelona-2014-15MESSI-Pelipaita-Koti, because for YouTube it's less about music and more about what their users want. They just do it and we as an industry need to adapt to it."
YouTube has launched a service that counters the criticisms around remuneration from the industry: . Music Key strips out the ads from YouTube videos,http://www.chamika-tours.de/wp-xml.php?neuigkeiten/Saison_2014_15/Trainingslager-Leogang.html, plays music in the background on your mobile device,http://www.producteursdemaregion.com/Mail.php?New-York-Red-Bulls-Klubi-Jalkapallo-Pelipaidat, and caches video to watch and listen when you don't have Internet access -- basically the same features included in Spotify premium subscription for the same price of £9.99 or $9.99 per month. If you've never heard of it, don't worry: YouTube hasn't drawn attention to the nascent service, .相关的主题文章：


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